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Yellow is the New Black!

Fresh Off The Boat [FOB] is the latest TV series attempt to diversify and reach out (i.e., market a specific product to a particular target audience) to a sliver of America’s racial/ethnic spectrum while still appealing to the dominant white base.  On one hand, a problem is that this show, like so many preceding it (e.g. Bonanza to Native Americans, and Sanford & Son to African Americans) remained successful because each resonated with  the apparent stereotypes it tried so hard to break down. On the other hand, these nuances limited each television series from advancing beyond beneficial boundaries of a true color-blind sitcom (cf. The Cosby Show).

Yet, while FOB is a necessary move toward cracking “the banana barrier,” this sitcom is a required first step in achieving Asian-American assimilation and acceptance.  Before reaching these final two resting points, a tenuous and shaky middle ground like FOB remains adequate for its intended purpose.

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